Marketing defines the product. Sometimes the product is the company itself, and sometimes it is and individual product or product line. Marketing makes these distinctions while keeping the integrity of the company’s brand.


Marketing helps determine the price. It takes into account the variable costs, fixed costs, supply/demand and profit. The right price can determine the success of a marketing campaign


Marketing determines the right target audience(s). (This takes into account the brand, the product, and the price.) A marketing consultant determines how and when to best reach this consumer.


Marketing is in charge of getting the message out about your product and business. This incorporates traditional and modern media. No one can buy your product unless they know about it!